Press release distribution services come in handy whenever you want to send press releases to a large targeted audience of social networks, journalists, influencers or bloggers. This could either be manually or automatically. Most people tend to think about the automated type of press release distribution services as opposed to the manual one.
However, it is essential that you factor in the pros and cons of each before deciding on anything. But for you to stand a better chance of reaping maximum benefits, you need to choose the right distribution model and the best press release service for your needs. To help you get started, here are three things to consider when choosing a press release distribution service.
Pricing
Pricing is undeniably one of the most important factors to consider before you can finally leverage press release distribution. You might be wondering how much it costs to release a press release. Well, the amount you have to part with depends on the provider you settle on.
Furthermore, the cost of press release distribution varies greatly based on the geographical scope of the distribution, add-ons, and the extra features your business needs. No wonder you’re better off choosing a supplier that boasts of an easy-to-understand pricing plan. Either way, you get what you pay for.
Features
Aside from the pricing, you should also factor in the features and additional services available for distributing your PR Release. This can include customizable, interactive content and the possibility to add multimedia to your press release. Whereas these features will be priced extra, it’s always good to look into them in case they make sense for your business.
Customer Support
Customer support is an important consideration regardless of the service you want to pay for. To get a better ROI, ensure the service provider you settle on has a strong customer support team. But how could you possibly know this yet you’ve never had the chance of working with the provider before?
The secret lies in going through their online reviews or asking people that used the service. Are most of them speaking ill about the prospective provider? If so, be sure to take it as a big red flag and look elsewhere since they might not have a responsive support team to help your business out when it needs them the most.
The Bottom Line
Choosing a press release distribution service is a decision that you cannot risk rushing though. Even though the best provider depends on your industry and your business needs, there are factors that run across the board. Take time to carry out a detailed research and determine what goes into making an informed decision.
To avoid the hassle that comes with starting your search from scratch, consider getting in touch with Brand Push. With BrandPush, you’ll get published on their network of over 200 influential news sites that receive 100 million visitors every month. This is what you need to get a massive boost in exposure and search rankings.