Any business is good business, right? In some cases, though, companies can bite off a little more than they can chew and might find that they have to turn down clients or refer them to a different company to handle a present workload.

When turning down business seems far from natural, what is the best way to go about doing so? Ferrari Energy, a family-owned oil and gas company that works throughout Colorado, Wyoming, Utah, and North Dakota, highlights professional ways business owners can turn down clients seeking their services.

Try Not to Delay

Answering any customer late after they have reached out regardless of the reason shows a lack of respect for a consumer’s needs and reflects poor customer service. Business owners also tend to have this habit of a late reply more with delivering bad news. If a company cannot take on a new client who has reached out, replying as soon as possible is both professional and polite.

Communicate Over the Same Platform

Whether it was a call, text, in-person conversation, or email, deliver a decline to an interested client in the same way the inquiry was received. However, if the customer reaching out has spoken with you before over the phone or in person, it is gracious to give bad news over a real conversation. Only send an email as a reply if the client usually communicates over email.

Explain the Situation

People seeking a specific business do so with the expectation that they will be attended to, so business owners, beware of frustrated or angry clients you reject because they are not anticipating being turned away. An effective strategy to try and diffuse an upset client is to explain why you cannot serve that client at the time. Stick to well-mannered and factual statements during the conversation.

Be Sure and Say Thank You

Just because your business cannot help someone today does not mean this will hold true for the future. Therefore, it is always a good idea to say, “Thank you,” and thanks for thinking of your business to anyone you have to turn away.

Give a Referral

Business owners who have built a good network usually have a few businesses they refer people to and vise versa. An effective way to avoid ruining rejected clients’ days is to refer them to another company and ensure that they will be well taken care of there. You can even go the extra mile and make a phone call to the other business owner of where you are sending the client. A referral with a warning call to the other company will help the other business owner be prepared for the customer. Thus, you end the situation like a hero to both the rejected client and business colleague in your network.

About Ferrari Energy 

Ferrari Energy is a family-owned private oil and gas company focused on mineral and leasehold acquisitions. Founded by Adam Ferrari with a focus on educating landowners, Ferrari Energy has consistently served the needs of the landowner community in the basins in which it works. Its operation covers several areas throughout Colorado, Wyoming, Utah, and ND. Ferrari Energy has provided oil and gas leases to over 850 homeowners and held multiple lease signing events to accommodate the residents of Broomfield, Colorado.