A growing percentage of the world’s consumers are now shopping via the internet. With the ever increasing number, business owners now have to make do with immense competition. That’s why you need to be aware of consumer’s expectations to compete with your rivals on a level playing field.

To boost your eCommerce website, you need to know which online features are an absolute must have. That’s the first step to ensure your e-commerce store is successful. Below are some of the most notable online shop features consumers expect your business to have.


In order to attract customers to your website, you must ensure it is both eye-catching and user-friendly. The vast majority of consumers abandon the purchase when they find your website navigation to be too complicated. That’s why your layout should be transparent, sections clearly divided and the navigation intuitional.

For things to turn out how you expect, you should focus on competitor research. Through this action, you will have a better idea into what others are doing. It is then that you can employ the correct measures and give your consumers what they want when visiting your e-commerce store.

Detailed Product Descriptions

When you buy groceries from Honestbee, you will notice that their products have detailed descriptions to give customers an easy time. Keep in mind your customers won’t ever know how great your products are unless you offer them proper descriptions. Despite this, it still remains one of the most neglected online shop features.

Whereas there is nothing wrong with shifting most of your energy to create a robust SEO campaign, you must also prioritize your customers. So, ensure every product  has  a clear and extensive description. That’s mainly the case when talking about items that are similar to each other.

The Bottom Line

There are so many features you need to factor in when looking to set up an e-commerce website. The secret lies in examining the best online shopping sites in Singapore and see what they have to offer customers. Through this action, it will prove quite easy for you to figure out the must-have features in your e-commerce website.

Luckily, you can explore other online shopping sites here when examining what they have in store for customers. It is then that you will have an easy time once you decide to take your small business online.