Let us face it; backlinks are the backbone of Search Engine Optimization (SEO). Without link building, you may never get a real chance of outdoing your direct and indirect competitors in SERP. After all, they’re the building blocks with which you should be developing your online empire. No wonder more and more publishers and entrepreneurs are ready to splash the cash and buy backlinks. That aside, in this article, we will take you through important things you need to know about backlinks.
What are Backlinks?
In a nutshell,, backlinks are simply links that point back from one page to another. You should, however, keep in mind they come in so many different forms i.e. both graphic and textual. They can appear within an article, header/footer of a website, white paper or even as a banner. Either way, you need to build high quality backlinks considering it is an important aspect of any SEO strategy.
For those who might not know, backlinks are the most effective resource for increasing the ranking of your site on Google and other search engines. So you should never skimp on link building if you’re to give your closest competitors a run for their money.
Why are Backlinks Important?
By now you might already be wondering why backlinks are important in the world of digital marketing and search engines optimization. To give you a tip of the iceberg, they play a vital role in improving the SEO ranking of a website. This is possible since they impact the popularity, relevance, and overall domain authority of your website. The more quality backlinks you build, the better your chances of ranking highly for your desired keywords. Of course, this is on any major search engine.
Types of Backlinks
Regardless of your goal, there are only two major types of backlinks you can count on i.e. dofollow and nofollow link. The main difference between dofollow and nofollow links is that the former influence ratings whereas the latter are useful as a source of traffic. Dofollow links passes authority from one page to another and that’s what most people are all after.
On the contrary, a nofollow link does not play a key role in building the authority of a certain page authority in search. This explains why SEO experts tend to view them as useless. Despite this, they’re still beneficial to your website in a more indirect way. They’re of great importance when it comes to diversifying your backlink profile. Keep in mind dofollow links are created equally in the eyes of Google.
The Bottom Line
It is quite evident that backlinks have a vital role to play in the success of your blog or website. If you have no idea what it takes to build high quality backlinks, then you can consider getting in touch with Marketing1on1. Here, you can buy high quality backlinks at a competitive price. Check them out today and examine what they have in store for you.