What You Need to Know About Reverse ETL

If reading this, you’ve probably heard about ETL. This is merely a data management process that’s essential to data warehouse. It tends to be complex and time-consuming, leaving most companies with a mountain to climb. Rather than watching as you struggle, why not consider leveraging reverse ETL.

Reverse ETL is a new approach gaining immense popularity because it is simpler and can be completed faster. You can deem it as the process of extracting data from a data warehouse, transforming it, before loading it into a third-party system. It makes the data warehouse the source rather than the target, while third-party systems are the target.

What this simply means is that the data emanates from the warehouse toward the designated third-party destination. To cut a long story short, reverse ETL is all about operationalizing your data.  It works by first extracting clean and processed data from a data warehouse into a different data extraction process.

This method has many pros, including the potential to quickly and easily move data from one system to another, not forgetting the sheer capability to keep data synchronized between two systems. It also allows companies access to accurate and timely data.

Who can benefit from reverse ETL? Fret not since it allows almost any department within a company, including Sales and Marketing, and Finance to access the needed data when it wants. You can use it when data needs to be migrated from one system to another or when data from multiple systems has to be combined into one system.

One notable everyday use case of reverse ETL is data migration, where data from one system has to move to another. Another popular use case is data warehousing, where data from multiple destinations has to be deposited into one repository.

The good news is your enterprise can leverage purpose-built reverse ETL solutions on offer. These come preloaded with the connectors needed to ingest data from apps into your data warehouse. With the reverse ETL solution, you’ll always have an easy time loading data from the warehouse back into business applications without the need for a complicated setup.


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