Website optimisation is a must-needed element to find out more about your website. It helps you know about the details necessary for the website and what the customer expects from it. You will notice some factors while you optimize your website, like usability, user experience, etc. The usability of a website is an essential factor to notice as it is where the customers decide to use it or not. So, the website should be made easy to use even for first-time visitors, and easy ways have to be provided for completing the tasks on the website. The most significant factors in the usability of a website are the server, HTML, and visual factors.

In the case of a server, you have to make sure it has a great speed and low or no downtime. The main factors you have to look upon in the HTML are the ALT tags and the 404 pages. The visual factors are critical as it affects the user experience mostly. You have to make sure that the headline is captivating and about the font size and colors, layout colors, etc. The content must be easily readable and understandable; when you include your brand’s logo, place it in a position where people notice and recognize it.

How can you improve the user experience of a website?

First of all, you have to know what the customer expects from you and check whether you provide it. A website that meets the target audience’s needs will gain a lot of users, which increases its traffic. Then, you can carry out a user experience audit and receive the recommendations for improving your website into a far better one. Your website has to be straightforward, and there is no need for unnecessary numerous graphics or content. You can use whitespace to boost user experience by either leaving enough space on the margins of long text blocks or increasing line spaces between the text. Page load time is one of the critical factors that can affect the user experience, as the more the time takes to load, the more visitors will leave the page without waiting.

The Bottom Line

You can continue reading about website optimization here on the MediaOne website, which offers digital marketing services. By performing usability tests on the website, you will understand the needed improvements for your website. Then, make the necessary changes that will help you improve the user experience.