When having a WordPress website, you need to prioritize Search Engine Optimization (SEO) if you are to stand a chance of achieving success. After all SEO is the backbone of any digital marketing campaign you may choose to use. One thing you should always remember is that a blog is only meant to share your insights and expertise with the targeted audience. On the other hand, SEO serves the main role of driving more traffic to your website. Since these two things go hand in hand, it is mandatory for you to ensure your SEO is effective.
Even though there are quite a number of tools that will make your quest easier, one of the most popular is SEO by Yoast. Thanks to this plugin together with WordPress’s built in features you can do a number of things for your blog’s SEO. Remember, you are free to seek the help of an internet and website marketing agency. We have WordPress site and hired marketing1on1 for optimization. Actually, our WordPress website is ranking a lot higher after marketing1on1 optimization. That aside, here is what you can do for your blog’s SEO.
- SEO-Friendly URLS
Major search engines (Yahoo, Bing and Google) rank pages based on a number of factors URLs included. If you happen to use a URL that does not offer a clear description of the page’s content, then there is no way it can be indexed that easily. For this reason, your WordPress website is never going to have a higher ranking on search engines. The good news is that WordPress allows users the chance of customizing each URL thus ranking each page higher.
- Focus Keyword
When using SEO by Yoast, you can easily enter a target keyword for every post published on your blog. It is then that you are going to determine whether or not the keyword has been included in your heading, URL, page title, Meta description and content. Even though you can identify all these things on your own, it is an easy way of making sure the keywords are included at the right place.
To give your WordPress website a higher ranking on search engines hassle-free, it would be better to hire a marketing agency. If you are looking for a reputable marketing agency simply check out Marketing1on1. We are so happy with marketing1on1 WordPress optimization and so will you. Check their official website today and find out more.